.svg)
.jpg)
By writing a lot of strong and different web texts, your SEO ranking in Google will be improved. By optimizing the web text on your website you increase the SEO ranking, so your position in Google. So here are several optimization tips for web texts.
For what purpose are you writing the text?
To write a good web copy for your website, you must always first determine what you want to achieve with the reader. When you have determined your goal, you also know better how you are going to convey the text so that it also reaches the reader better. For example, in a web text you can show your expertise, tell stories, express your opinion or perhaps give advice.
Use keywords in your web text
Research important keywords before writing a web copy. Determine the main keyword or a combination of several words for each web page. Process the search terms in your web text to optimize it and for a better ranking.
To research the best search terms for a web text, it is useful to use Google's keyword planner . The text must still be legible.
Do you have no experience with SEO yet, but do you want to benefit from the benefits? Then outsource it to different experts.
The length of your web text
To optimize your web text, Google looks at whether the content is relevant and at the quality. If you often return a keyword in important places (title, URL), Google will see that the web text is also about the subject and that it is also interesting for visitors. To optimize your web text, the length of the text is very important. Texts containing less than 300 will not be indexed by Google. The ideal length for best results is between 350 and 500 m.
How do I write a convincing web copy?
When writing a web copy, you have to be as convincing as possible. To write a convincing web copy and also to optimize your text, we have a few tips for you.
Do you have no experience with writing web texts yet? Then outsource it to different experts.
Keep it as simple and as readable as possible
It is very important to write your text clearly and simply without unnecessary filler words such as, fantastic, great, very much. Also use as few difficult words as possible and sentences that many people do not understand. This way it is readable for everyone, and the customer finds this much more pleasant. Read your text often to take a good look at everything.
Be real and personal
Look at your text as if you are having a conversation with someone you know. Tell a personal story and address the customer personally with you, you and you. This builds a good relationship with the customer and he will also trust you more with his money, which is worth a lot. So focus more on the visitor instead of the product/service.
Here are some quick tips to stick to:
- Use nice clear images
- Use bullet points to make your web text extra catchy
- Choose the right font (do good research on this)
- Write a powerful catchy introduction
- Take advantage of scarcity and urgency
